A NOTE FROM THE FOUNDER

I’ve watched good ideas fade,
not because they were bad, but because they were buried.I’ve also seen how execution can’t save an idea that was wrong to begin with.After more than 10 years working in content creation and marketing,
I’ve seen what happens when brands make more content
without fixing the thinking behind it.Banish Boring exists to slow things down just enough
to make better decisions before pressing record, publish or post.I use video, music and real human presence
to create content that makes people think, feel and act.Less corporate polish.
More heart.
Content that earns attention and leads somewhere.

– RYAN ANDERSON

PS - That pic of me in a lovely pink blazer isn't because I'm any kind of hero; rather, it's to show you that if I can 'banish boring' in my own content/delivery, anybody can!

• THE PROCESS
• Let's Chat

Why most content gets ignored

Most brands are guilty of safe, polished and forgettable content.Videos get skipped.
Messages don’t land.
Audiences feel nothing.And when it comes to being on camera, businesses often get stuck.Some people don’t want to be involved at all.
Others would love to be – but they’re never asked.Many organisations assume they have ‘no one’ who could be the face of their content.The result?Missed stories, hidden personalities, and content that never quite comes alive.

What actually makes people care

Content comes alive when people feel something.When video engages from the first second.
When music adds energy, rhythm and emotion – and tells a story.
When the right people are invited in, and the moment feels shared, not staged.That’s when messages land.
That’s when people remember.And that’s when content stops feeling like an obligation
and starts doing its job.

Why this matters now

We’re living in a moment where content has never been easier to produce.AI can generate videos, music and words in seconds.
Templates are everywhere.
Feeds are full.And yet, so much of it feels the same.In a world full of polished, repeatable content,
what stands out is what feels human.Presence over perfection.
Energy over polish.
People over production.It’s the moments where you sense real people behind the message.
Real energy behind the moment.
And a story that’s felt, not just seen.In a world of endless output,
the things people remember are the things that feel human.

The real cost of being forgettable

When content doesn’t connect, the cost isn’t how it looks.
It’s what doesn’t happen next.People don’t stay.
They don’t listen.
They don’t feel compelled to act.They don’t share.
They don’t buy.
They don’t come back.Messages get seen but not absorbed.
Videos get watched but not remembered.
Stories get told, but nothing changes.That cost goes beyond engagement.It affects understanding.
Momentum.
Trust.It affects whether someone signs up, gives their time, donates, makes a purchase –
or simply scrolls past and moves on.The real cost is what doesn’t happen next.If any of this feels familiar, the next step isn’t more content – it’s understanding what your content is actually meant to do.

• THE PROCESS
• Let's Chat

The mistake most teams make first

Most teams jump straight to producing.More posts. More videos. More noise.This is the moment where we pause.Before more content goes out, we decide what needs to exist, and why.

WHAT YOU GET

Depending on what you need, the work usually includes:• Clarity on what your content is meant to achieve (and what it should stop trying to do)• A simple content framework your team can actually follow• A plan for video, music and real human presence that fits your reality• A set of repeatable, evergreen content assets (not just one-off posts)• Support to create it in-house, or help making it with you

1.

Diagnose and decide

We start by looking at what you’re already doing and what it’s currently producing.Then we decide, together: what stays, what changes and what stops.

Output: a short action summary with clear priorities.

2.

Find the story

Most brands have more story – or stories! – than they think, but they're buried under ‘safe and polished’... and bland.We uncover what’s actually interesting about you (your mission, products, services events, etc.) then shape it into messages people can feel and take action on.

Output: a small set of core messages and angles you can build around.

3.

Map the content system

This is where everything becomes easier.We map a content system that includes:• quick reactive content (when it helps)• evergreen content that lives on your website, YouTube and wherever else it makes the most sense• content that can be reused across channels without feeling repetitive

Output: a simple content map and publishing rhythm.

4.

Unlock human presence
(without forcing anyone)

Not everyone needs to be on camera.But most organisations have people who could carry (some of) your content, if they were invited in the right way.We identify who’s best suited for what, how to involve them naturally, and how to avoid awkward ‘corporate performance’.

Output: a practical plan for who appears, how often and in what format/s.

5.

Design the format
(video, music and story)

We decide what formats will carry your message best. That often includes video.And when music is used, it’s not just ‘backing music’.
It can be rhythm, energy and emotion – or original songs that carry meaning and story in a way people remember.

Output: a format plan that matches your audience and goals.

6.

Build assets, not just posts

If you only pay for posts, content can feel expensive.So we design content that works harder:• Core messaging that can live on your website• cut-down versions for social• versions for YouTube• versions for ads or campaigns• pieces that can be reused with purpose

Output: a content asset plan (what we’re making and where it will live).

Where AI fits (and where it doesn’t)

AI can be part of the process if it makes sense for your business and ethos. Or not.Used well, it can support speed, structure and scale.
Used blindly, it adds to the noise and makes content feel generic.We help you decide what makes the most sense for your brand:
what can be assisted, what should stay fully human, and what will build trust with your audience.

Proof that attention can be designed

This work wasn’t created to entertain for its own sake.
It was designed to interrupt familiarity and make people pay attention:

‘Ryan has got me to do something I swore I would never do - go back and listen to songs I thought I was done with, just to understand what he’d played with.When he created a parody song for a book I co-authored, we watched it together at the launch.All of the authors were blown away by the attention to detail and the amount of work that went into it.And it wasn’t just us. People commented saying they ordered the book because of the video.’

Frank Prendergast
Co-author, The Most Amazing Marketing Book Ever

When attention is earned, people engage.
When they engage, action follows.

Proof that messages can be made memorable

Attention gets people to notice.
Memorability is what makes the message stick.

‘I worked with Ryan to promote my book, Black Goldfish.He was able to take all of the key messages within the book and distil them into a song.It was catchy, it got a tonne of play on LinkedIn, and people absolutely loved it!If you’re thinking about taking one of your messages and making it memorable, Ryan’s really got a skill.’

Stan Phelps
Author, Black Goldfish
Creator of the Goldfish series

When a message is distilled properly,
it travels further and lasts longer.

Proof that breaking patterns creates attention

Sometimes the most valuable reaction
isn’t instant approval.It’s pause.

‘The first time I ever saw one of Ryan’s videos, my first reaction was, “What? What was that?”What becomes apparent is this deep layer of creativity and craftsmanship.

Mark Schaefer
Author, Marketing Rebellion

When familiar patterns are broken,
people stop scrolling and start reassessing.

Proof that content can create an unfair advantage

The strongest content doesn’t explain.
It opens doors.

'Ryan made a video about my book when it launched, and it was a terrific thing.What Ryan created was a really disarming device that helps open conversations.It’s something that could be applied to almost anything – a business, a movement, whatever you want to promote.And that’s exactly what happened. He gave me an unfair advantage by helping me start conversations.’

Stu Heinecke
Author, How to Grow Your Business Like a Weed

When content opens conversations,
it stops competing and starts differentiating.

Proof that strategy beats format

Video isn’t the advantage.
How it’s used is.

‘Video is the most underutilised tool on LinkedIn, and I’d tried cracking it for a while.That became obvious when the video Ryan produced for me outperformed everything I’d done all year.Not all video strategies are created equal.’

Pablo Gonzalez
Chief Evangelist, Vendoroo

Results don’t 'magically' come from using video.
They come from using it with intent.

OPTION 1:

Start with clarity

Before anything is made,
we work out what actually needs to change.This is a focused strategy session designed to get unstuck.

What this includes:
• a 90-minute live session• preparation beforehand, so we don’t start cold• a short written summary afterwards• a clear recommendation for what to do next

Timeframe:
• usually completed within 1 week of booking

Your involvement:
• one live session• light preparation beforehand

£450

Choose this if you want:
• direction before delivery• an outside perspective• a confident next move

OPTION 2:

(Re)Build the foundations

Once the direction is clear,
the next step is setting things up properly.This is a done-with-you phase that turns clarity into structure.Often used for platforms like YouTube and/or TikTok –
set up with intent, not guesswork.

What this includes:
• platform and content direction• help setting things up correctly• early examples created together• guidance you can reuse

Timeframe:
• typically 2–3 weeks, depending on scope

Your involvement:
• collaborative sessions• shared decisions• no building alone

£1,200 – £1,500

Choose this if you want:
• momentum without rushing• to stay involved without doing it solo• something solid to build on

OPTION 3:

Make it land

This is the done-for-you option.Strategy, creation and delivery handled end-to-end,
with a clear purpose behind the work.Used for moments that need attention to land properly.

What this includes:
• strategy up front• creation handled end-to-end• decisions made with intent• delivery designed to earn attention

Timeframe:
• typically 3–6 weeks, depending on what’s involved

Your involvement:
• light-touch• decisions, not execution

From £3,000

Choose this if you want:
• outcomes, not experiments• less co-ordination• something that actually lands

OPTION 4:

Bespoke

Some work doesn’t fit a box.It may need:
• (more) thinking time• phased delivery• or a mix of strategy and execution

In these cases:
• we start with a conversation• scope comes before pricing• short-term work may use a day rate• longer engagements are priced as projects

ESTIMATE PROVIDED

Choose this if:
• your situation is complex• you don’t want a template• you want to work it out together

Sometimes the simplest thing is just to get in touch.If you’ve got a question, want to sense-check something, etc., you can contact me (Ryan Anderson) directly on
+44 7810 620 210, or use the form below.I aim to respond to all communications within 24 hours, Monday to Friday.

Thank You!

Thanks for getting in touch.
I’ll reply as soon as I can, usually within 24 hours on weekdays.

Ryan Anderson